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Industry Snippets: Let’s Throw a Patent-Burning Party
When a drug goes generic, it’s as if society has paid off a mortgage.
People used to throw mortgage-burning parties when they paid off their home loans—flame-fed celebrations marking an inflection point toward independence.
It’s time to throw a party for Lyrica, Pfizer ’s Swiss army knife of a blockbuster drug that treats epilepsy, fibromyalgia and several neuropathic-pain-related ailments. Lyrica’s patent expires in December. Once it “goes generic,” its sales will almost immediately crater as multiple companies begin selling the drug’s active ingredient, pregabalin, at steep discounts to Pfizer’s brand.